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Project Overview
Community Minds is a mental health organization designed to make care feel more approachable, connected, and human. The project involved developing a comprehensive visual identity system, brand architecture, and supporting guidelines for the parent brand and its associated service lines. The goal was to create a professional yet welcoming identity capable of scaling across multiple audiences while maintaining consistency and trust.
Challenge
The organization required a cohesive brand system that could support multiple service offerings while remaining approachable, professional, and trustworthy. The challenge was balancing the credibility expected within healthcare with a visual identity that felt welcoming, human, and community-focused. The system also needed to scale seamlessly across sub-brands while maintaining a clear relationship to the parent organization.
Outcome
The result was a flexible identity system centered around a custom monogram, accessible typography, and a structured visual language designed for long-term growth. The brand architecture established a consistent connection between Community Minds and its service lines, while comprehensive guidelines ensured clarity and consistency across digital, print, environmental, and marketing applications.
Love the color story and the 'unified' look to the logo!
Thank you! 🙌
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A brief preview of the visual identity for an interior design agency that I've been working on recently.
When Maison Vérité approached me, they wanted a visual system that felt just like their interiors (architectural and deeply intentional)
The concept was inspired by the keystone, the central stone of an architectural arch that holds the entire structure together. Just as the keystone gives purpose and stability to the arch, Maison Vérité gives meaning to the spaces they shape.
If you look closely, the symbol also subtly intertwines the initials “M” and “V,” merging Maison and Vérité into a harmonious form.
Fellow designers and strategists, what do you think of this visual direction?
Cool
New project: a complete packaging line for Carfidant's three-stage Polishing Compounds.
The core challenge: the products had to read as one cohesive family while staying instantly distinguishable – because grabbing the wrong compound means under-correcting or damaging the clear coat.
The solution was a shared design system paired with a functional color logic that maps to each compound's aggressiveness, warm to cool:
🔴 Heavy Cut (red) — maximum cutting power
💗 Medium Cut (pink) — the transitional stage
🔵 Final Polish (blue) — gentle, high-gloss finishing
The result: a line where structure creates unity and color creates clarity.
Love this! That color logic is so smart 😍
Built the FOVEA website.
Not a lookbook. Not a portfolio page.
An observation archive.
Every image has a reference number.
Every section has a field note.
The copy doesn't sell. It documents.
OBSERVER STATUS: LOCATED
ARCHIVE MODE: PUBLIC ACCESS
SYSTEM TIME: 2026.06.10 // LIVE
Just wanted to add as an optometrist, Fovea means the focus point of the eye. Great work!
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