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A look into the brand identity exploration for Leap Wise LP
A technology-focused commercial law firm built to help ambitious businesses move boldly, with the right legal structure behind them.
The identity combines legal authority with modern innovation through geometric logo concepts, confident typography and distinctive colour systems. Every direction explores the balance between wisdom and ambition, structure and progress, and credibility and forward thinking.
Brand strategy and identity design by Oba Afolayan.
The network for creativity
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They came with a strong concept: the sediment at the bottom of a wine glass. What stays after everything else fades. A nod to what good work leaves behind after years of experience.
The entire identity is built on hand-drawn illustration, so the logo needed to do something different. With so much personality already living in the visuals, we went for a logotype with weight and presence, something that could anchor the brand and communicate their expertise.
The hand is still there. Just in a different form.
Do you think hand-drawn elements are being used more as a trend than as an intentional choice?
Looks super cool! Love the craft behind every branded element, from type to illustration. I believe it makes the brand very strong and consistent
LUMO — AI Career Coach & Learning App 🤖✨
LUMO is an AI-powered career development app concept designed to make professional growth feel more personal, structured, and motivating.
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The result is a career platform that turns a complex question — “What should I do next?” — into a clear and approachable journey. 🚀
Would you trust an AI coach to help plan your next career move? 👀
The idea of making a career app feel more like a companion than a platform is pretty smart. The 3D character fits that direction really well too.
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Love thissss!