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Founder Story — LinkedIn
A piece on what it actually looks like to build something without a blueprint — written the way I write everywhere: like I'm talking to a friend in the car, not performing for an audience. Posted live on LinkedIn as the first piece in building Ninya's public presence.
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Nobody tells you that the hardest part of freelancing is the waiting.
Waiting for the right brief.
The right client.
The right moment to feel ready.
For a long time I treated momentum like something that arrives if you're patient enough.
This summer I'm done waiting for the current. I'd rather be it:)
So I made this.
A swimmer caught mid-stroke, blurred because she's moving, while the only thing holding still long enough to read is the word.
I built it backwards on purpose: the image is frozen but full of motion, and the text is the part that actually moves. A still that's all velocity, a motion that's all calm. That contrast is the whole feeling.
The process:
- Ideogram to generate the swimmer, motion blur and all
- Canva for grain and a bit of the moody texture
- Framer for the moving text, because if momentum is the theme, I wanted the motion to be real, not faked. Also because I'm spending this summer chasing more Framer work for Formeta, so I figured I'd practice what I preach
- Screen recorded the final piece to capture the motion
Movement as meditation. The work moves when I do.
What's the energy you're swimming into this summer?
The motion blur still juxtaposed with the text looks super sick!
Keon Branding 🔥
Keon is a modern sportswear brand concept focused on performance, movement, and clean futuristic aesthetics.
I created a sharp visual identity with bold typography, minimal brand elements, and a sleek digital-first direction designed to work across apparel, footwear, product visuals, and online presentation.
#branding #apparel #logo #fashion #guidelines #graphic_designer
Awesome!
Working on branding for a Live streaming Infrastructure provider.
Great work
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