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Creative thinking is where design starts to become more than just visuals.
I like to approach design by questioning the obvious first.
What if the layout worked differently?
What if the typography became the main visual?
What if a simple idea could communicate the entire message?
I explore different concepts, references, compositions, and visual systems before settling on a direction. Sometimes the strongest idea comes from combining things that normally wouldn't go together.
For me, good creative thinking means finding a fresh way to communicate something clearly.
The tools help bring the idea to life. The idea comes first.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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For Vetti, a pet-health startup, our team made orange the signature colour and kept it out of the product’s data states.
Orange could carry the brand in a campaign. Inside the product, the colour attached to a score needed its own meaning. Using the same colour for recognition and an alert would ask someone to work out which job it was doing.
So the guidelines gave the data palette a separate role. Scores came with plain-language states, and the alert-copy rule was to state the observation, then give the next step.
Those decisions belong together. A calm sentence can be undermined by a colour treatment that suggests urgency.
If you’re reviewing an identity for a product, put a marketing layout beside a screen that communicates status. Ask what each colour means in each place.
This is beautiful work, and the orange colour choice was a good one, it really ties it all together ♥️
Bland is a choice.
Pinch is a concept brand for a mid-high salt line made to live on the counter, not in the cupboard. Five flavors, five two-color tins, one refillable keepsake people leave next to the bar cart.
I built the full identity: wordmark, lid lockups, hand-stamped pattern system, tone of voice, and art direction.
More from the system coming soon.
Cool work 🔥
Designed for people who want the journey to feel as good as the destination.
Created a premium travel website concept for Wanderly, combining cinematic imagery with an editorial-style digital experience.
The goal was to make the website feel less like a typical travel booking platform and more like a luxury travel magazine you can interact with.
What I focused on:
• Premium travel brand direction
• Cinematic hero experience
• Editorial typography
• Destination and experience cards
• Strong visual storytelling
• Clear booking-focused CTA
• Social proof and traveler ratings
• Responsive web layout
• Luxury hospitality-inspired UI
The design uses warm neutrals, deep shadows, soft typography, and immersive imagery to create a sense of escape before the user even starts planning the trip.
Designed with a strong Figma + Framer-style approach, focusing on visual hierarchy, interaction, and conversion.
#WebDesign #TravelDesign #Figma #Framer #UIUX #LandingPage #LuxuryTravel #BrandDesign #WebDesignInspiration #Contra
Elegance hero