I developed a complete 30-day social media campaign for 1286 CRAFT, transforming the brand’s visu...

I developed a complete 30-day social media campaign for 1286 CRAFT, transforming the brand’s visu...I developed a complete 30-day social media campaign for 1286 CRAFT, transforming the brand’s visu...

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Sana Yaqoob

pro

• Sep 15

I developed a complete 30-day social media campaign for 1286 CRAFT, transforming the brand’s visual identity into a cohesive, platform-ready content system. From campaign strategy and content planning to posts, carousels, Stories, Reel covers, and short-form motion, every touchpoint was designed to feel consistent and intentional.

The result is a scalable social media system that demonstrates how thoughtful design and content strategy can turn a brand identity into an engaging digital presence.

Brand Design Graphic Design Social Content Design Adobe Photoshop Adobe Premiere Pro Figma

Alaa

• 2d

The consistency across all touchpoints is impressive. Building a 30-day system that maintains such a cohesive, intentional visual rhythm across different formats is a masterclass in content strategy.

Sana Yaqoob

pro

• 1d

Thank you, Alaa! Really appreciate this. Creating a cohesive system that could stay consistent across different formats was one of the main goals of the project. 😊

Filip Panov

max

• Sep 10

Brand Identity for Propane

Propane is an experience-led platform firm that helps organizations sell and scale complex offerings. We operate between traditional agencies and large consultancies: strategic, but accountable to what actually gets built.

The brand identity for Propane is built as a disciplined, scalable system that reflects its role as an experience-led platform firm operating between agencies and consultancies. Positioned at the intersection of human-centered thinking and industrial-grade complexity, the identity resolves this tension with calm confidence—balancing precision, systems logic, and usability without leaning into coldness or superficial warmth.

View full project and more structured context on the link above or my profile.

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Design Systems Brand Design Brand Strategy