A refined product photography series for DAMDAM Tokyo, translating the brand’s skincare philosophy into calm, minimal, and atmospheric still life images.
One skincare identity across bottles, jars and tubes. I designed the wordmark, pink-and-cobalt packaging system, campaign applications and digital mockups, then brought the collection into motion.
A consistent visual language, with room for each product to feel individual.
Skincare labels can be difficult to decipher, especially when you’re trying to understand ingredients, spot potential allergens, and find products that fit your budget.
Purefy is an AI-powered clean beauty app designed to make that process simpler. Scan a product barcode to explore ingredient information, then compare personalized alternatives across different price points. The experience brings product discovery and comparison into a clear, approachable mobile interface.
Soft pastels, rounded elements, and expressive typography give the app a fresh visual identity while keeping product information at the center.