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If a brand is built around texture and atmosphere, how should the illustrations respond?
This brand identity belongs to an interior designer whose work focuses on detail, materials, and atmosphere, so the illustration style needed to reflect that same sensibility.
I started by cutting shapes from paper inspired by interior elements, then scanned and refined them digitally before turning them into vector illustrations for the brand system.
Working this way helped keep the visuals distinctive and more textured, which felt important for this identity.
How do you bring texture or craft into your work?
Full project
The illustrations feel so grounded and tactile, like you can literally feel the texture of the materials. Perfect match for the interior brand.
Love this analog direction 👏
Thanks Miguel!
thanks!
Amazing work 👏.
Thank you!
I like everything about this
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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@Monserrat Vazquez's work now spans brand identity, packaging systems, and cultural branding across organizations and startups.
None of that started with the perfect city, it started with the people in front of her.
Here are 3 lessons from 's journey:
- Brand identity sets the rules, everything else follows
- Freelancing alongside a job is a real transition strategy
- Confidence is a byproduct of experience, not a prerequisite
If you are a designer building solo, part of an agency or growing yours, this episode is for you.
Full conversation with @Monserrat Vazquez is now available: https://youtu.be/USrWTu7KRD0
P.S. Her matcha packaging concept started as a ritual idea, not a product idea.
Was great having you on the pod @Monserrat Vazquez
Had so much fun with the Detach project. Can't wait to show more on the new project in a similar style!
Crushed it
A personal art direction study inspired by Aperol.
Concept: “Fresh dip like a…🔥”
This project explores the refreshing sensation of summer — that instant feeling when you dive into a pool or take the first cold sip of a drink under the sun. The idea was to translate that moment visually through a mix of photography and bold graphic shapes.
By blending cut-out photography with fluid and geometric forms, the compositions create a sense of movement and immersion, as if the images themselves were dipping into color and freshness.
The goal was to create a playful and contemporary aesthetic that captures the light, social, and refreshing spirit associated with Aperol.
This is a personal creative exploration of how graphic forms and photography can merge to express the feeling of a refreshing summer “dip”.
Cool!!
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