PaulHood - Brand Identity Design PaulHood is a tax and financial health company with a bold mission: help people keep more, save more, and protect more. This identity breaks away from corporate financial norms with a vibrant palette of electric magenta, deep violet, and warm orange, paired with a dynamic starburst logomark symbolising clarity and growth. Typography is set in Aeonik Bold for a confident, modern feel. The system spans app icons, outdoor ads, merchandise, and digital platforms seamlessly.