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Check it out - Deep Baits — Brand Identity & Packaging Concept
A brand identity project created for a premium carp fishing bait brand.
The visual direction was developed around strength, performance, and depth, translating the concept “Driven by Depth” into a bold, technical, and commercially strong identity.
The system includes logo design, symbol, color palette, typography, graphic patterns, packaging, and product mockups applied across real-world brand touchpoints.
An identity designed for anglers who value quality, strategy, and results.
Design by Marluce Schwingel
#BrandIdentity #LogoDesign #PackagingDesign #VisualIdentity #FishingBrand #CarpFishing #PremiumBranding #GraphicDesign #BrandDesign #DeepBaits
The network for creativity
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Love the colour direction and the visual language. Everything feels so well thought out. The overall look is beautiful.
Amazing design!
I think two levels is right for a logo.
You get it on the first read. Then later you notice the second thing.
If it goes a level deeper, it's usually the designer being too clever. And then the team tends to stop using the logo.