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Project Overview: Real Fitness Training
I developed the Webflow platform for Real Fitness Training. The project focused on moving away from the "intimidating gym" stereotype to create a warm, community-centric digital sanctuary that prioritizes life transformations over simple workouts.
Transformation Gallery: Built a dynamic CMS-driven slider to showcase "Before & After" success stories.
Social Proof Integration: Strategically placed 300+ five-star Google reviews and detailed client testimonials to build instant trust with newcomers.
Conversion Funnels: Implemented high-visibility CTAs for a 28-day trial and discovery calls, streamlining the onboarding process into three simple steps.
The final site effectively communicates RFT’s "People-First" mission, driving leads for their specialized lifestyle transformation programs.
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The composition is extremely clean and well organized. It’s impressive how you managed to fit so much information into the layout while keeping everything visually comfortable.
“Or similar” leaves a lot to the imagination.
A few billboard designs I made for Sync as part of the rebrand. The campaign centres on a simple promise: the car you see is the car you drive.
I kept that message big and direct, with the cars up close and enough pink to make you look twice.
The way the oversized promise carries through the pink palette is really effective—the close-up crops make the car feel immediate without losing the campaign idea.
did some home cleaning - works page is now my homepage
i've lost over 50% of traffic because people dropped off on my previous homepage (about now) that didn't give any value
check it out yourself: https://seb-astian.com
looking great! i love that loading animation.