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RAZY, Fitness Apparel Brand Video
Brand launch visuals for RAZY, a women’s fitness apparel brand made for real bodies. Elegant, cinematic and warm, with a premium feel over a gym-ad look.
Stunning
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I played around with the lettering until it felt expressive, a little restless, and inseparable from the photograph.
Because I think badly considered typography is tacky. Typography itself? Give it a chance :)
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Bayer dithering, difference blend, five brand colors, one tiny messenger.
Craft on one side, static on the other.
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Same letters. Luxury feel.
Interlocking the M and S also gives the embroidery one continuous shape to stitch, which tends to hold up better than two separate letters. Did you test how the overlap reads at chest-logo size, around 3 cm?