Interlocking the M and S also gives the embroidery one continuous shape to stitch, which tends to hold up better than two separate letters. Did you test how the overlap reads at chest-logo size, around 3 cm?
Great point Artur — that's exactly why I interlocked them. Two separate letters create 2x start/stop points and the small S tends to pucker. With the overlap, it stitches as one continuous path.
For the 3cm chest size, I tested it at 3.2cm wide. The overlap still reads clean...
Landing page design for Lumo — banking for freelance life
Banks sell control — dashboards, charts, a card floating at fifteen degrees. Freelancers don't want control over their money. They want to stop thinking about it in the gap between sending an invoice and the money landing.
That gap is what the page is built on. The product sits in a meadow instead of on a dark grid, because the promise isn't "manage your finances better" — it's "we handle the part that keeps you up." And the strongest line on the page isn't a feature: no waiting for Monday. Freelancers don't lose weekends to fees. They lose them to timing.
The proof follows the same rule. One freelancer, one number — 4% lost on every international payment. A percentage someone can check against their own account beats any adjective.