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A cohesive Instagram visual system created for a beauty and wellness brand, combining skincare education, product highlights, treatments, lifestyle imagery, and seasonal campaigns. The design uses soft natural tones, clean typography, elegant compositions, and subtle graphic elements to maintain a consistent yet varied feed. Each post balances brand identity with clear communication, creating a refined, approachable, and professional social media presence.
Credit: HWG
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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I Just Created HYDRUM VEIL 🔥
HYDRUM VEIL is a skincare brand built around a premium SPF 50+ sunscreen, developed as a complete brand identity, packaging design, and seasonal advertising campaign.
The project explores a question most seasonal beauty work gets wrong: how do you make a limited-edition campaign feel festive without making it feel cheap?
Instead of stacking decorative props, the campaign holds a strict visual system - vivid pumpkin orange, deep twilight violet, warm cream, and restrained black and lets a single product carry every frame.
Drop your replies in cmnts.....!!!!! 🙌
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Orion GT — Luxury Automotive Landing Page 🏎️🔥
Orion GT is a landing page concept for a premium performance car brand, built around speed, innovation, and a cinematic digital experience.
The goal was to make the vehicle feel like more than a product — creating an immersive introduction where lighting, motion, typography, and interface details reinforce the feeling of performance and exclusivity.
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Looking to create a premium website for your automotive, mobility, or technology brand? Let’s build something that feels as powerful as the product. ⚡
How did you choose this color direction? 🔥
How do you turn movement into a visual identity without literally showing movement?
That was one of the questions behind the branding for Riva Circle, a Pilates studio based in St. Gallen, Switzerland.
Riva Circle came to us as a completely new brand. The task was to build the brand from the ground up and create a visual language that could define how Riva Circle would be perceived from the very beginning.
The goal was to create something modern and dynamic, but without being loud or overly expressive. We wanted the brand to feel refined and contemporary, while still capturing something essential to Pilates: movement, control, balance, and the connection with the body.
That became the starting point for the wordmark. We explored how we could translate the expression of the body and the movement of Pilates into typography. Rather than illustrating movement directly, we looked for a way to make it part of the letterforms themselves.
This led us to a custom typographic treatment where a simple continuous line becomes part of the letters. Most importantly, that line appears within the letter A, creating a subtle but distinctive gesture. From that detail, we developed the visual language of the brand. The result is intentionally simple, clean typography, a restrained visual system, and a recognizable symbol built from the same idea of movement.
For me, that balance was really important. The brand needed to have enough character to be recognizable, but not so much visual noise that it would compete with the experience Riva Circle is offering.
And I think the brand has proven that direction quite well. Just one year after launching, Riva Circle has grown, established a recognizable presence, and, most importantly, built a strong community around the studio.
So, this project was ultimately about taking something as expressive as movement and finding a very simple visual expression for it. One that can stay relevant as the brand continues to grow.
Creative work :)