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I built a snack brand around two creatures fighting over a bag of chips.
No wellness angle. No clean serif. No sage green.
Just raw ink figures, oversaturated food photography, and a visual system that runs on one rule: the two worlds never blend.
The ink world stays on top.
The photo world stays underneath.
Every surface is a collision.
20+ touchpoints. One idea held the whole thing together.
looks fantastic 👌
Ahhh I'm obsessed with this!
Nice
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Mockups and b-roll used to live across a dozen files for me. Social mock ups in one place, merch renders another, video clips somewhere else.
Figma's still where I design the brand itself. But everything around it lives on one FLORA canvas now.
Client opens one link, sees how the brand shows up in mockups and videos ad it also changed how I scope this stuff.
Made a video for Contra University walking through it ↓
Thanks for sharing Daniel! Great video, well explained and very inspirational!
Visual Brand Identity for an eclectic daily-wear and home decor brand. I asked myself one question: what does a brand look like when it refuses to be one thing?
I built out the full identity - voice, palette, positioning, the works.
Inspired by brands for people who are allergic to boring.
not a real brand. just proof that it could be.
wear the chaos 🌀
brandguidelinesbrandidentityshareyourworkIcon DesignerBrand DesignBrand StrategyAdobe SuiteCanvaFLORA
I go to a cooking club at least twice a month, and I love it.
It’s such a different kind of focus. Fast, hands on, a bit chaotic, but super rewarding when everything comes together.
Also, I noticed something interesting. There are so many designers and videographers there.
Maybe it’s the pace. The pressure. The need to make decisions quickly and trust your instincts. Feels oddly familiar.
Different medium, same mindset.
Do you have a hobby that feels weirdly connected to what you do?
So yummy 😋
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