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In this project, I participated as an animator in a branded content piece featuring Ney Ney, an animated IP connected to Neymar Jr.’s universe.
The production is led by Fly Media and NR Sports, and my role was focused on the animation and visual construction of the scene.
Instead of creating a traditional ad, the goal was to integrate the Flexform chair into one of the character’s micro-stories, making the product appear naturally within the narrative.
The chair couldn’t feel like just an object placed in the scene. It needed to belong to Ney Ney’s universe, connected to the humor, the situation and the visual language of the animation.
One of the main challenges was working with AI while keeping the look and feel of traditional 2D animation. The goal was to create a consistent, expressive result with a visual finish close to classic animation, without making it feel like just an artificial intelligence experiment.
Throughout the process, I worked on character consistency, scene rhythm, product integration and visual polish, balancing technology, storytelling and animation language.
This project is part of Ney Ney’s short-form social media content line, within a much larger IP mainly focused on long-form content and building its own universe around the character.
Project by Fly Media and NR Sports.
Participation as animator.
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