Runway came to us with a deceptively hard challenge: make Botox feel fun and simple without losing trust. Most brands go sterile because they think serious equals credible. We did the opposite, building a playful but premium world, because trust is earned through great design, not a cold tone. Leaning into bright color and retro energy, we created a retro-futurist identity that nods to aviation and motion, then shaped it into a cohesive system that’s memorable, ownable, and built to scale. The result is a premium brand people remember, and a foundation they can expand without starting over.