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Automated B2B Lead Generation & Data Pipeline
Description:
Engineered a high-volume, automated outbound lead generation system for a B2B financial brokerage (ZedCapital Partners). The challenge was bypassing manual prospecting limits and maintaining domain reputation at scale.
I built a pipeline that programmatically scrapes and extracts target decision-maker data (CEOs/Founders in specific verticals), scrubs the raw datasets through a verification API to eliminate catch-all/risky emails, and automatically routes the clean data into sequenced email campaigns. The system safely paces sending volume to maximize deliverability and avoid spam traps.
Impact:
Replaced manual prospecting with an automated scraping pipeline.
Integrated multi-step API workflows (Extraction -> Verification -> Delivery).
Maintained 99%+ deliverability by engineering strict data-cleaning rules.
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Just wrapped up a 3-hour meeting with a lead who is now officially a client 😊
I went into the meeting feeling pretty nervous. The project had great potential, and I was slightly concerned that budget might become a sticking point.
But the conversation went better than I could have expected. They were really impressed with the project overview, architecture, and the level of attention to detail we brought to the table. The best part? They didn’t even try to negotiate the price.
Such a great reminder that when clients clearly see the thought, planning, and value behind the work, the conversation becomes much less about cost.
Really excited to kick things off next week! 🚀
I think the project overview did the pricing work before the number came up. Showing the hard decisions early ties the fee to fewer surprises instead of a pile of hours.
Visual mockup of a B2B Lead Generation / Lead Research project in Microsoft Excel
years of experiences?
Recently completed a Call Centre 2023 analysis project using Excel, where I explored call trends, customer ratings, representative performance, and city-wise insights.
🔹 Built an Excel Data Model & DAX measures
🔹 Created interactive PivotTables, KPIs & slicers
🔹 Analyzed monthly trends, ratings, caller demographics & representative performance
🔹 Converted raw data into meaningful business insights
🛠️ Tools: Excel | PivotTables | Data Model | DAX | Data Visualization
Another step forward in my journey of becoming a stronger Data Analyst. 🚀
#DataAnalytics #DataAnalyst #Excel #DAX #Dashboard #DataVisualization #PortfolioProject
