Near - Brand Identity & Strategy A Canadian client came to us with one clear challenge: build a b...Near - Brand Identity & Strategy A Canadian client came to us with one clear challenge: build a b...
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Aléxia's avatar
Aléxia Pinheiro
• 1d
Near - Brand Identity & Strategy
A Canadian client came to us with one clear challenge: build a brand with genuine human energy in an increasingly automated world.
We started where we always do. Research. Who is this audience, what have they already seen too much of, and what would make them trust something new.
From that study came the brand strategy. Then the visual identity. Purple, orange, and yellow weren't chosen because they look good together (though they do 👀), they were chosen because they translated exactly what the brand needed to say: human energy, proximity, and the contrast between digital and real.
The full delivery included brand strategy documentation, moodboard, brand manual, visual identity, and motion design. A complete package that anyone on the team can open and immediately understand not just what the brand looks like, but why every choice was made.
That's what turns a visual identity into actual brand consistency.
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Bella's avatar
Bella Brillantes
pro
• 7h
Love this!
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