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A logo identity for Patriot, a French boutique inspired by the Caribbean.
The goal was to create something that felt playful, expressive and contemporary, while still carrying a sense of warmth and culture.
The identity is built around an organic icon and wordmark designed to feel distinctive across everything from packaging and product tags to apparel and accessories.
Cool work, Issa!
Thanks Bella ✨
Simple and elegant
The paw print as the icon is an interesting choice for a Caribbean-inspired boutique, I wouldn't have guessed that pairing from the brief alone. What's the story behind it, is it tied to the founder or something specific to Patriot?
I know right! It’s actually tied to the founder story. He goes by the alias “Patte de Jaguar” or Jaguar Paw… I did present concepts with more obvious connections to the Caribbean and this was one of the concepts I was hesitant to share but the team loved it 😊
Really impressive work.
Thank you very much.
Really like this identity. Feels warm and playful without doing too much.
I’m glad you do! That’s exactly what I was hoping to achieve 🏝️
This is impressive! ❤️
Thank you ❤️
Looks Classic!!
Love it 🧡
Woww that's super unique! Absolutely love that concept 🔥
Thanks ! ✨
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