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AREA — Minimal Brand Identity
AREA’s identity began with a simple idea: structure can make a brand more distinctive.
We explored it through bold typography, geometric forms, and a restrained monochromatic palette, bringing clarity and consistency to every touchpoint.
this is beautiful work
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Animation really changes the way you look at a website.
The premium is in the details. 🤌
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Full landing page WIP; gonna share it very soon.
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Propora: Brand Identity for a Modern Real Estate Company
Propora is a real estate brand built to feel confident, modern and trustworthy. I designed a complete visual identity that helps it stand out in a market full of safe blues and generic house icons.
The concept
The logo mark is a bold, geometric "P" with a notch cut into its stem. It reads as a rooftop, a doorway and a forward arrow at once, suggesting property, access and progress. It is paired with a heavy, wide wordmark that feels strong and approachable.
Color and tone
Electric yellow-green brings energy and optimism, and makes the brand instantly recognizable.
Deep black adds authority and contrast, so the yellow always pops.
White keeps layouts clean and professional.
What I delivered
Primary logo, icon mark and app icon
Color palette and typography guidelines
Business cards and stationery
Employee ID badges and lanyards
Branded packaging tape
Mobile app icon and home screen mockup
Social and marketing visuals
The result
A flexible, high-contrast identity that works across print, digital and physical touchpoints, and gives Propora a distinctive presence from a business card to a phone screen.
Tools: Adobe Illustrator, Photoshop, Figma, Corel Draw
Tip for your Contra post: Add a one-line tagline at the top, like "A bold identity for a real estate brand built on trust and momentum." Lead with your best mockup, which is the large logo on the yellow background.
I can also write a shorter version for your bio or a client-facing case study if you'd like. Brand design and pakeging Design Product Design
Wow, I love the design and the color combination. Amazing work 😍