I am continuing to work on a test project for Mercer St. and decided to improve the first impression—the loading process. I created an animated preloader for the main screen to make the waiting time seem purposeful rather than empty. I focused on rhythm, smooth transitions, and brand-appropriate movement to set the tone before users even reach the interface. I think these small details shape the impression of the product from the very first second. I wonder how much attention you usually pay to preloaders and micro-interactive elements in web products? Are they still important, or are they becoming an invisible part of the user experience? Follow up for the next updates.