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Product video for Hypertune's V2 launch.
Done in collaboration with Artasaka.
I handled the: 3D Motion, Storyboard, Compositing
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Two directions. One product. Which one would you choose? 👀
I created these 3D model for a Heylo supplement product, while exploring two different ways to present the same product.
For Image A,
Minimal background, controlled lighting, strong focus on the packaging.
For Image B, I
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Nike Air Zoom Alpha fly NEXT% 3 — Commercial Film & Visual Design Process
This project explores the intersection of high-performance footwear engineering and dynamic cinematic storytelling. Designed for the Nike Air Zoom Alphafly NEXT% 3, the creative direction focuses on communicating raw propulsion, energy return, and lightweight stability through kinetic motion and macro texturing.
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Forefoot Air Pods: Designed soft glowing pulses to visualize real-time air compression and responsiveness.
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AtomKnit Upper: Integrated luminous cyan wind-streak lines across the fabric mesh to communicate active airflow and ultralight construction.
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30-Second 4K Cinematic Commercial Film
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