The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Winder Logo Design.
A sharp, modern logo exploration for Winder.
The logomark combines the letter W with forward-pointing arrows, creating a bold geometric symbol that represents movement, direction, and progress. The sharp angles give the mark a confident, energetic character while keeping it simple and highly recognizable.
Clean, minimal, and built to move forward. →
What do you see first: the W or the arrows?
Arrows first, then the W resolves about a second later — which is probably the order you want, since the movement idea is the message and the letter is the proof. Worth checking it in flat black though; the gradient is doing some of the work separating the three strokes right now.
Yes, Thank You
Great design!
Thank you
the red gradient looks great
Thank you
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Trending
retrofuturism
Share your favorite designs from the past exploring the distant future. Or your own take on the aesthetic 🚀
halftone
Dots. Texture. Grain. Let's see your designs using the halftone technique.
Midjourney
Creatives are showing off what they're making with Midjourney.
colorgrade
Video editors sound off: How do you enhance the mood of your video in color grading?
Related posts
DPLNK is a design practice built around one simple idea: brands become stronger when everything connects.
Strategy connects with identity.
Identity connects with expression.
Expression connects with people.
The name reflects that principle — a visual system reduced to its essential link between idea and perception.
No unnecessary layers. No decoration for the sake of it. Just purposeful design, built to make brands feel clear, distinctive, and connected.
This is the kind of work I want to create more of.
If you’re building a brand that deserves that level of intention, let’s talk.
Amazing work!
A few highlights from part of my fav projects I’ve worked on over the past few years. Some of them are brand identity, some websites+brand identity products.
Different industries and different stages, but the goal was always the same: build crispy, flexible visual systems that scale cleanly from screens to physical materials.
Watching the best design of the day.
I built the Smooch brand from the ground up, strategy, identity, wordmark, colour world. The can was the last piece, the moment it finally became something real.
The brief: a packaging system that scales. One hero flavour today, a full range tomorrow, no rebuild required.
First problem, the logo. Smooch's bold wordmark has a curve underneath it that dies at full width on a can, and angling it across felt gimmicky, not confident. So I turned it vertical instead, running the full height, full scale.
Colour had to carry the brand and split the flavours at once. Deep burgundy anchors it, red punches through the wordmark, and each flavour gets its own accent, blush, gold, peach.
No fruit photography. Instead, a graphic starburst holding a simple illustrated fruit, ownable and ready for whatever flavour comes next.
The back label carried ingredients, actives, and every mandatory without losing the premium tone.
Going vertical also quietly solved the shelf problem: cans sit in a fridge door at a slight angle and a horizontal wordmark rotates out of legibility, whereas a full-height one still reads from either side. Curious whether the starburst has a fixed point count across flavours or...