Project Showcase: Brand Identity Design for Burger Lover 🍔🎨
As a designer working with small businesses, I recently led the visual identity design for Burger Lover, a fast-casual restaurant looking to establish a distinct, memorable presence in a competitive market.
My focus was on translating the brand’s core personality into a clean, cohesive visual system that bridges the gap between digital marketing and physical packaging.
Key Design Deliverables
Logo & Visual Identity: Crafted a modern, scale able mark built for high legibility on everything from app icons to storefront signage.
Packaging & Touch points: Designed branded takeout boxes, custom burger wraps, and sticker seals engineered to create an elevated unboxing experience.
Color Palette & Typography: Paired appetite-stimulating primary tones with strong display typography to establish instant visual recognition.
Social & Marketing Assets: Developed structured templates to ensure consistent visual hierarchy across digital channels.
I’d love to get feedback from fellow designers! How do you feel about the packaging layout and visual balance? Any insights on the typographic hierarchy would be greatly appreciated.
La Princesa de la Luna.
New visuals for EXOT Imaginary, my personal space to explore new ways of creating through AI, visual storytelling and experimentation.
Hope you like it! a.exot
The fractured mirror effect on the faces gives it a shattered stained glass quality that fits "princesa de la luna" better than a straight portrait would. Good use of the black negative space to let those fragments breathe.
Just published a new case study👀
This project was a good reminder that a product video is not just about making things move. It’s about finding the right way to explain something complex, keeping the visuals clear, and making sure every animation has a purpose.
For this one, I worked on an AI coaching platform, turning its features and workflow into a structured 90-second explainer.