Fresh out of the oven: Favi, my first Shopify store, built from zero. Favi sells toys for little kids, and I wanted it to feel warm and premium, never like a generic online shop. I drew the wordmark, built a palette that works for every kid and created a little character in a coral beanie who now waves at every visitor. Then I learned Shopify for real. Theme, custom sections in code, product setup, four languages, policies and the store email. Doing both sides, brand and store, is what made everything fit.