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Mystra is the ultimate platform connecting brands with content creators for authentic marketing campaigns.
For Brands:
• Launch targeted campaigns to reach your ideal audience
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For Creators:
• Discover brand collaboration opportunities
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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Football Insider Branding ⚽️
Football Insider is one of the most widely recognised names in modern football media, with millions of followers across social platforms and a reputation built on breaking transfer news. As the brand expanded into a wider network of 19 sister brands, the need for a unified and scalable identity system became essential.
Using Football Insider as the master brand, I developed a central concept that brings “The Insider” to life. This led to a distinctive icon built from the letterforms ‘F’ and ‘I’, forming a figure standing over a football and pointing towards the brand name. This created a bold, ownable mark designed for instant recognition across digital platforms.
Buzzing to finally be sharing this 😄
Oh Man, this is outstanding work. I just thinking how you implemented this masterpiece.
Can a brand feel elevated and handmade at the same time?
For this homeware brand, the patterns aren't just decoration. Drawn by hand with a pencil texture, inspired by wood grain, sand, and natural fiber, then digitized into a system that scales without losing that organic quality.
When a brand is born to turn everyday objects into rituals, the identity has to FEEL that way too. Not just look it.
When you see something handmade in a brand, does it make you trust it more or less?
Branding 😍
CHARGE — Brand Concept
Challenge
The focus gum category is crowded with products that rely on functional claims, lifestyle clichés, or overly clinical branding. CHARGE needed a visual identity that immediately communicated energy, confidence, and momentum while feeling premium enough to compete on modern digital shelves.
Idea
Energy. Focus. Go.
The concept treats focus as movement rather than concentration. Every graphic element—from bold typography and angular compositions to kinetic motion and athletic photography—reinforces the feeling of acceleration.
Rather than telling people they’ll feel energized, the brand is designed to make them feel energized the moment they encounter it.
Visual Language
A bold, high-contrast design system built around oversized typography, dynamic geometric forms, clean white space, and vibrant product colors creates an instantly recognizable identity. Bright lifestyle photography captures moments of determination, speed, and achievement, while the colorful packaging becomes a hero element across every touchpoint.
Motion System
The motion language is driven by momentum. Type slides with purpose, products snap into frame, athletes move through fast cinematic cuts, and macro product moments add tactile detail. Every transition is quick, precise, and intentional—mirroring the instant boost associated with the product.
Photography
Instead of generic fitness imagery, the photography celebrates peak performance across multiple sports and disciplines. Powerful portraits, dynamic action, and vibrant outdoor environments create a feeling of optimism and forward motion while reflecting a diverse community of high performers.
Outcome
The result is a contemporary consumer brand that feels energetic, premium, and highly scalable. The identity extends seamlessly across packaging, social media, motion graphics, advertising, digital experiences, and retail—creating a cohesive brand system that is memorable both on shelf and on screen.
Treating focus as movement instead of concentration is a sharp reframe, most gum brands default to clinical or minty-clean visuals instead. The kinetic macro shots are doing a lot of the heavy lifting here. Was that photography direction locked in from the start, or did it come...