Enhancing E-Commerce UX: Insights from Purple Merit ProjectEnhancing E-Commerce UX: Insights from Purple Merit Project
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Just completed a UI/UX assessment and interview for Purple Merit Technologies.
The project focused on designing a responsive e-commerce product detail experience aimed at improving decision clarity and reducing drop-off.
Key focus areas: • Social proof before price to reduce hesitation • Delivery timeline visibility as a key purchase factor • Benefit-first content to support faster decision-making • Seamless add-to-cart and mini-cart interactions
Interestingly, this was a late submission — but I chose to prioritize thoughtful UX decisions over speed.
This experience reinforced the importance of clarity, iteration, and strong UX reasoning in product design.
Looking forward to building more such projects. Prototype: https://zealous-convention-003363.framer.app/ Portfolio: https://divyajivannavar.framer.website/
Back to feed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started