Humanitarian aid usually arrives after the damage is done. Partnering with the UN World Food Programme, FAO, and Red Cross, I designed a comprehensive identity for Acciones Anticipatorias (Anticipatory Actions), a system in Ecuador deploying pre-disaster technical and financial support through climate data.

The complete brand system, custom iconography, and pattern library is built around a four-quadrant mark unifying human resilience, water, climate energy, and land. Custom letterforms are integrated with subtle speech bubbles to ground technical data in human dialogue, paired with flexible graphic patterns that look just as sharp printed on field vests as they do on event banners and social feeds.

Building a high-impact visual identity for a public sector or climate initiative? Let’s connect!