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Old approach to newsletters:
• Daily dispatches chasing relevance
• Hooks designed to trigger clicks
• Focus on growth at any cost
New approach to newsletters:
• Weekly reflections steeped in wisdom
• Insights rooted in psychology and life
• Emphasis on depth that lingers
Quantity fills inboxes. Quality fills minds.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
At illotv, we just launched a new newsletter → dillo — say it! 🔷🟩🟡🔺 It’s where we put all the things that never make it into the work we share:
→ thoughts
→ methods
→ half-finished ideas
Less polished and slightly unfiltered.
I worked on this one end-to-end → idea, motion, design (so yes, I’ve been living inside it for a while)
It’s out ✷ subscribe on https://illo.tv/newsletter
Obsessed with theseee 🤩
The biggest mistake executives make with newsletters is trying to sound “professional.”
Professional writing is optimized to avoid risk.
But the ideas that attract attention usually involve taking intellectual risk... a sharp observation, a contrarian view, a lesson from a mistake.
Readers remember perspective.
They forget corporate tone immediately.
A founder’s newsletter shouldn’t compete with journalists.
Journalists report what happened.
Founders can reveal something much rarer: what it felt like while it was happening.
The uncertainty before the decision.
The bet no one agreed with.
The mistake that looked correct at the time.
That perspective is impossible to manufacture later. Which is why it’s so valuable.
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