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A founder’s newsletter shouldn’t compete with journalists.
Journalists report what happened.
Founders can reveal something much rarer: what it felt like while it was happening.
The uncertainty before the decision.
The bet no one agreed with.
The mistake that looked correct at the time.
That perspective is impossible to manufacture later. Which is why it’s so valuable.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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How average founders write newsletters:
- Company updates
- Product announcements
- Industry news
- Generic advice
How interesting founders write newsletters:
- Lessons from real decisions
- Mistakes they made this week
- What changed their mind
- How they actually think
Old approach to newsletters:
• Daily dispatches chasing relevance
• Hooks designed to trigger clicks
• Focus on growth at any cost
New approach to newsletters:
• Weekly reflections steeped in wisdom
• Insights rooted in psychology and life
• Emphasis on depth that lingers
Quantity fills inboxes. Quality fills minds.
I’ve been ghostwriting premium newsletters for C-suite execs for months now, and my absolute favorite part is still the idea-extraction calls.
I get front-row access to unfiltered industry rants, spicy leadership takes, random life wisdom, and the occasional “are you kidding me?” meltdown. 😂 😂
Not sure if I’m a ghostwriter or a highly paid therapist with freakishly good writing skills, either way I’m winning. 😏
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