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How average founders write newsletters:
- Company updates
- Product announcements
- Industry news
- Generic advice
How interesting founders write newsletters:
- Lessons from real decisions
- Mistakes they made this week
- What changed their mind
- How they actually think
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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For founders and individuals looking to build a personal brand with videos, send a DM
Nice work
Brand awareness is not your problem
Every week I talk to a founder who tells me "We need more brand awareness." And every week I ask the same question: "What happens when someone actually lands on your site?"
Silence. Or worse is they already know the answer. The site looks like it was built by a different company than the one they describe on sales calls.
If you're Series A to C your problem is what happens after they find you. The credibility gap, where your product has outgrown your brand, and every surface a prospect touches (like your site, your deck, your onboarding) quietly undermines the trust your sales team just spent 45 minutes building.
Pouring money into awareness when these surfaces don't convert attention into trust is like turning up the volume on a broken speaker.
Fix the gap first
Real great Example of viewing the problem from a structural angle... Love the last analogy "Turning up the volume of a broken speaker"...
“Don’t niche down too early.”
@Kuba Gawlik spent years as a design generalist across supplements, agencies, and startups, now he can “do it all” and charge for it.
If you want to learn how to do that, without going through the years of trying, this is for you
Full episode:
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