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The biggest mistake executives make with newsletters is trying to sound “professional.”
Professional writing is optimized to avoid risk.
But the ideas that attract attention usually involve taking intellectual risk... a sharp observation, a contrarian view, a lesson from a mistake.
Readers remember perspective.
They forget corporate tone immediately.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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New BRIGHT Method newsletter just dropped :)
The "human-made" branding trend is everywhere right now and it's producing the exact same sameness it claims to be fighting.
Powerful💯
Good ideas are common. Execution is where things fall apart.
I’ve seen products struggle not because of what they’re trying to do,
but because they’re slow, unclear, or unreliable when people actually use them.
I focus on making products the way they should work, not just look complete.
I work directly with founders, keep things honest, and stay involved until it’s actually solid, not just at launch.
If you care about getting it right, we can talk.!
I was on a client call today explaining why I went with a certain brand direction and halfway through I realized I wasn't explaining anything. I was figuring it out on the call.
Like.. the strategy doc exists and the rationale is in there. but the thing that came out was even better than what I had, and I think that's because I had to make it understandable for someone who's not in my head for 3 weeks.
Not sure if that's a bad thing or not? I think the reason presenting design work feels awful sometimes (at least for me) is because my thinking isn't done yet and I can feel myself finishing it in real time and there's nowhere to hide.
I've been trying to just... accept it? Like, stop treating the presentation as the thing after the work. It might be the work.
Still figuring that out tbh
It's for sure really hard to present design decisions when we feel as if nothing is ever considered "done". I think designers index pretty high on the perfectionism scale which makes it so difficult to feel like anything is ever complete. I think putting ourselves in positions...
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