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KEEPLI says thank you to everyone who supported the project 💜
Keeping every kind word, reaction, and moment of support close ✨
Which cover should lead my Recraft × Contra Mascot Challenge submission?
A.Light and product focused.
B.Dark, premium, and brand focused.
Same mascot system, different first impression.
Which one would you choose? A or B? 💜
🔗 Recraft project
58 voted
56%
46 voted
44%
104 votes
Closed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Which cover should lead my Recraft × Contra Mascot Challenge submission?
A.Light and product focused.
B.Dark, premium, and brand focused.
Same mascot system, different first impression.
Which one would you choose? A or B? 💜
🔗 Recraft project
https://www.recraft.ai/project/b4f3c24f-55fc-484a-899a-3fc98e389c6a
#recraftchallenge #mascotdesign #branddesign #mobileappdesign
58 voted
56%
46 voted
44%
104 votes
Closed
B, and the reason matters more than the vote. B opens with the title lockup and the mascot so the brand idea lands before the screens do, A opens with mockups and reads as one more app shot. The gallery is also full of light covers, so B wins the scroll before anyone reads a word
✨ KEEPLI, a mobile app mascot created specifically for the Recraft × Contra Mascot Challenge
🧩 Problem
People constantly save photos, notes, places, ideas, and small reminders, yet most of them eventually disappear into digital noise.
Apps can store information, but they often lack the emotional feeling that something meaningful is being genuinely cared for and kept safe.
💡 Solution
That is how KEEPLI, The Little Keeper of What Matters, came to life.
KEEPLI is a warm, observant, and quietly optimistic mascot that keeps forgotten ideas, meaningful places, photographs, tiny joys, and memories, then brings them back at the right moment.
I specialize in mobile product design and have worked on 350+ mobile apps, so KEEPLI was never designed as a standalone illustration. From the beginning, it was created as a character capable of living inside a real digital product.
For this project, I developed:
a distinctive silhouette and personality
a system of emotional states
a custom wordmark and app icon
a sticker pack
mascot integration across the mobile interface
a physical keepsake kit
🎯 Result
The result is a cohesive mascot system that remains recognizable across the mobile app, brand identity, stickers, and physical applications.
My portfolio already includes mascots created for real mobile products, some of which were also developed with Recraft. KEEPLI, however, is an original concept created specifically for this challenge as a complete character, brand, and product system.
💜 Not everything lost is gone.
📎 KEEPLI, The Little Keeper of What Matters.
🔗 Recraft project:
https://www.recraft.ai/project/b4f3c24f-55fc-484a-899a-3fc98e389c6a
#recraftchallenge #recraftai #contra #mascotdesign #characterdesign #branddesign #branding #visualidentity #mobileappdesign #productdesign #uidesign #uxdesign #appdesign #stickerdesign #illustration #characterbranding #designsystem #creativeconcept #artdirection #mobileproduct
Mascot Alimation
Over the past 3 years, I’ve created several mascots for mobile apps.
The key lesson: a mascot should never be decoration.
It should guide, reassure, celebrate, and become part of the product’s voice.
I’m now preparing KEEPLI for the Recraft × Contra Mascot Challenge — not as one cute character, but as a full system across identity, stickers, mobile UX, and physical applications.
A strong mascot doesn’t sit next to the product.
It belongs inside it.
Amazing work
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