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Can't believe this was already a year ago — finally organized it properly.
This was a full brand identity for a food-focused creative agency, Soul & Pepper, built from scratch. It's since been paused, which might not look like a "success," but it's still one of my favorite projects from last year. So I went a bit deeper on the process and details — hopefully it shows what we built together and keeps it alive, at least on this page. The ending of the case study even got a little personal, because I was so genuinely involved in this one and it meant a lot to me in all kinds of ways. And that's kind of why I wanted to share it.
Check it out 💁♀️
Amazing work 🔥
Obsesseddddd!
Designed with both aesthetics and functionality in mind
There's something about revisiting a paused project a year later that makes the case study writing so much more honest. The packaging and stationery color mix still feels fresh, what made you finally sit down and document it properly now?
Honestly the main reason is that I'm updating my portfolio — and looking back at last year's work, this was the one I definitely wanted (and had) to include. It's also almost exactly a year since I started freelancing (we were laid off at the same time), so writing this one up...
Very cool keke 😎
OMGGGG...... Top notch
Love it
Omgggg sooo cooolllll
That SOUL font is 🔥! lovely work.
Paused doesn't mean it failed, the color palette and packaging here are strong enough that Soul & Pepper could get picked back up whenever the timing is right. That noodle backdrop for the moodboard shot was a great call too.
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Human by Design — Tea Pâtisserie & Flower House 🥐🌸
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Using Envato as my creative toolkit, I developed the full brand experience: logo direction, typography, visual identity, mockups, graphic elements, floral assets, textures, stock imagery, video elements and music. I also used Envato AI to explore and generate the initial visual concepts.
Human by Design moment:
AI helped me generate possibilities, but the first outputs felt too perfect and lacked warmth. I made the creative decision to refine them by layering textures, adjusting compositions, selecting the right details and introducing imperfections to create a more tactile, handcrafted feeling.
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AI helped me generate possibilities.
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#envatochallenge #HumanByDesign #Envato
this is so pretty! don't forget to include a demo explaining your decision making process behind the work!
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Looks amazing and scalable, well done with the colors and the application. Solid work! 👏
The best brand touchpoints are the ones people don't want to throw away.
Bun Bon is a bakery and café brand built around warmth, playfulness, and the kind of identity that makes a paper cup feel like a keepsake. Bold purple, soft cream, a bouncy donut character mark, and a wordmark that feels as soft as the product it represents.
Two cups. Two colorways. One brand that works just as hard in purple as it does in cream.
"Have a wonderful day!" four words on a cup that do more brand work than most taglines ever manage.
This is packaging design that turns every coffee order into a brand moment.
Does this make you want to grab one? 👇
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