LOPLIP; Social Media Post Design Designed a playful and visually engaging social media post serie...LOPLIP; Social Media Post Design Designed a playful and visually engaging social media post serie...
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Designed a playful and visually engaging social media post series for LOPLIP, a modern lip-care brand. The designs capture the brand’s youthful personality while highlighting the product in a fun, eye-catching way.
The visual direction combines soft strawberry and cream-inspired tones, bold typography, product-focused compositions, and playful graphic elements to create a recognizable social media presence.
The goal was to make each post feel fresh, appealing, and scroll-stopping, while keeping the product at the center of the visual story.
Deliverables: Social media post designs, product-focused visuals, typography, art direction, and branded layouts.
Second Serve Club — Exploring Visual Identity Through AI & Design.
For this branding challenge, I created a series of original logo marks in Adobe Illustrator, inspired by vintage tennis culture.
I then explored how these designs could come to life by combining my own typography, monograms and colour identity with AI-generated visuals using ChatGPT.
From the texture of a clay court to embroidered details on tennis balls, the goal was to bring the brand identity into a more tangible, realistic setting.
An exploration of how traditional graphic design and AI can work together to create a cohesive visual world.
Designed by me. Visualised with AI. 🎾
Full brand identity case study coming soon.
#BrandIdentity #VisualIdentity #GraphicDesign #AIDesign #ChatGPT
HEATD is a heated Pilates and yoga studio in Mableton, Georgia. The name already said it all, so we made one decision from day one: the heat would be the whole brand 🔥
Amazing project and amazing team.
Collab with @gerbzagency
Curious how the terracotta palette got settled here: did the colour come first and the type follow, or the other way round? The heat idea reads as much through the warm tones as through the name itself.