Can a habit tracker feel like a brand experience, not just a table?
For Nutrafine’s corporate gifting, each month is tied to one SKU, using the same colour as its packaging. It’s more colour than I would usually choose, but the depth of the palette, white linework and typography make the system hold together.
The bigger idea was to make the tracker itself feel less expected. Instead of a grid, we built a spiral, turning a practical tool into something more playful, memorable and distinctly Nutrafine.
Added a new case study that I'm so excited to share!
This one started as an unused creative direction from a previous branding project that I still really loved, so I decided to give it a new life as Maple Café.
Swipe to see where it started → and how I adapted the original direction into a playful, nostalgia-inspired café brand with bold typography, warm colors, and celebratory details throughout.
The orange-and-black system has real presence, and the mobile frames show the hierarchy holding together rather than just shrinking. The clear CTA placement is a smart counterweight to the oversized hero type.