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Added a new case study that I'm so excited to share!
This one started as an unused creative direction from a previous branding project that I still really loved, so I decided to give it a new life as Maple Café.
Swipe to see where it started → and how I adapted the original direction into a playful, nostalgia-inspired café brand with bold typography, warm colors, and celebratory details throughout.
The playful café direction feels really cohesive—the warm palette and oversized type make the nostalgia feel intentional rather than themed. Love the jump from the original route to Maple Café.
the cookie colors are so fun. which one took the longest?
Good call reviving it. The script wordmark on chocolate texture feels much more café than the cookie packaging did.
Yes, I agree! I think the client made the right choice for the project, and it was fun getting to give the unused concept a second life as a passion project
Great work..
I definitely agree!!
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I Just Created HYDRUM VEIL 🔥
HYDRUM VEIL is a skincare brand built around a premium SPF 50+ sunscreen, developed as a complete brand identity, packaging design, and seasonal advertising campaign.
The project explores a question most seasonal beauty work gets wrong: how do you make a limited-edition campaign feel festive without making it feel cheap?
Instead of stacking decorative props, the campaign holds a strict visual system - vivid pumpkin orange, deep twilight violet, warm cream, and restrained black and lets a single product carry every frame.
Drop your replies in cmnts.....!!!!! 🙌
branddesignertastetestBrand DesignGraphic DesignPackaging DesignAdobe IllustratorAdobe PhotoshopClaude
A brand can look beautiful and still feel forgettable.
For ÉLAN NOIR, I wanted the identity to communicate something more specific: elegance, mystery, and quiet confidence.
That meant looking beyond the logo and thinking about how the typography, color, layout, packaging and overall visual language could create one consistent feeling.
That’s how I approach brand identity and packaging design.
Not just making individual pieces look good, but building a visual system that gives a brand something recognizable to grow with. I’m currently open to working with founders and brands in:
→ CPG → Food & Beverage → Wellness → Lifestyle → DTC → Consumer products
Whether you're building a new brand, launching a product, expanding your SKUs, or refreshing an existing identity, I'd love to hear what you're working on.
What makes a brand instantly recognizable to you?
For me it's repetition of one non-logo asset — a crop, a paper stock, a specific shade — showing up often enough that people recognise it before they read anything. The low-key lighting is doing that job here; does it survive a retailer shooting the bottle on plain white?
Outstanding 😊