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Inside a 50+ page brand identity system created for Dr. Emily Wheeler.
Guess the best part. She can actually use it herself.
The system gives her enough structure to create her own social content while keeping the brand consistent and recognisable without needing a designer for every single post.
That is what good brand guidelines should do: turn the identity into something the client can actually operate.
I don’t publish full client guidelines publicly. The complete system, rules and implementation logic remain part of the client’s IP.
Also, notice how many "logo mockups" can be seen. ;)
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Outstanding 😊
“Or similar” leaves a lot to the imagination.
A few billboard designs I made for Sync as part of the rebrand. The campaign centres on a simple promise: the car you see is the car you drive.
I kept that message big and direct, with the cars up close and enough pink to make you look twice.
The way the oversized promise carries through the pink palette is really effective—the close-up crops make the car feel immediate without losing the campaign idea.
did some home cleaning - works page is now my homepage
i've lost over 50% of traffic because people dropped off on my previous homepage (about now) that didn't give any value
check it out yourself: https://seb-astian.com
looking great! i love that loading animation.