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An energy gel with a brief: please don’t make it look like it can bench press you. 💪
Just added an older packaging project to my portfolio for Hypo Go, a UK-based energy gel brand with a deeply personal story.
The founder, who lives with diabetes, wanted a clean, convenient energy source for both active individuals and anyone managing low blood sugar. That gave us a brilliant design challenge: communicate functional performance while making the product approachable enough for everyday life.
Across multiple flavors, we paired bold, clean colors, rounded typography, and a scalable packaging system that ditches the usual extreme-sports intensity. Something you’d happily toss into a gym bag, an everyday tote, or a bag that already carries everything except the kitchen sink.
A fun project with a thoughtful purpose... and a great reminder that a founder’s personal story is often the most powerful anchor for a brand identity.
Check out the full case study on my Contra profile. 👀✨
The network for creativity
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Lots of new faces here lately, so a little intro 👋
I'm Ana, an independent brand identity & packaging designer with 9 years of experience.
I help food, beverage, and lifestyle brands turn great products into brands people notice, remember, and choose.
Most of my work is in specialty coffee, beverages, food, and cosmetics.
I work with ambitious founders who believe great packaging should do more than look good. it should make people fall in love with the product.
here's some of my work ↓
A quick exploration of two different directions for a wellness product ad.
One focuses on the product, while the other brings more attention to the product information.
These are early explorations, just to get a feel for the brand and its visual direction.
I’d love to hear your honest thoughts. Which direction feels more effective, and what would you improve?
1 voted
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Honest take: the information-first direction wins for me. "It isn't always about body fat" is a proper hook — it speaks to the actual worry behind the product, so it stops the scroll. The product-first shot is gorgeous, but it reads more like a product page image than an ad. One...
Two visual directions for one shampoo product. Which one tells the better story?
While developing the packaging identity for Serein Clarifying Detox Shampoo I explored two different colour directions.
Purple 💜feels bold, vibrant and expressive.
Grey 🩶feels minimal, refined and sophisticated.
Both directions have their own personality and visual appeal. But they communicate the product differently.
I am interested in your perspective as a designer or brand owner.
Which direction would you push forward and more importantly what makes it work better for the product?
Purple or Grey?
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I am a big fan of dark colors but the purple goes better with the product so option 1 it is 💜