Purple or Grey: Choosing a Visual Direction for a Detox ShampooPurple or Grey: Choosing a Visual Direction for a Detox Shampoo
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Two visual directions for one shampoo product. Which one tells the better story?
While developing the packaging identity for Serein Clarifying Detox Shampoo I explored two different colour directions.
Purple 💜feels bold, vibrant and expressive.
Grey 🩶feels minimal, refined and sophisticated.
Both directions have their own personality and visual appeal. But they communicate the product differently.
I am interested in your perspective as a designer or brand owner.
Which direction would you push forward and more importantly what makes it work better for the product?
Purple or Grey?

4 voted

100%

Option 1

0 voted

0%

Option 2

4 votes

Closed

Anyadi's avatar
Option 1 with the vibes for me
Rosebeth's avatar
i like option 1 too
Isaac's avatar
I am a big fan of dark colors but the purple goes better with the product so option 1 it is 💜
Rosebeth's avatar
Option 1 then
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