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Lunexi
I got a brief for a beauty and skincare brand.
The brief?
Create a modern beauty brand that feels radiant, sophisticated, and effortlessly memorable while appealing to consumers who value both aesthetics and self-care.
Here's how I brought Lunexi to life:
• Explored what today's beauty consumers seek beyond products: confidence, self-expression, and elevated everyday rituals.
• Developed a brand strategy centered around the idea that beauty is found in the details, the moments, and the confidence that comes from feeling your best.
• Designed a refined wordmark paired with a luminous star-inspired symbol to represent radiance, transformation, and inner confidence.
• Built a vibrant visual identity using warm coral tones, soft neutrals, and elegant typography to create a premium yet approachable presence.
• Created a flexible brand system that extends seamlessly across product packaging, digital campaigns, social media, and customer touchpoints.
The result?
A brand identity that feels fresh, modern, and aspirational. One that captures attention instantly while creating an emotional connection with consumers who appreciate beauty, quality, and thoughtful design.
The client's reaction?
"This feels exactly like the brand we imagined. Modern, elegant, and full of personality without losing its premium appeal."
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First Impressions: Brand's Make-or-Break Moment
Kevin Stirtz said, "Every contact we have with a customer influences whether or not they'll come back." Guess what? It's 100% true.
This is one quote I love so much. When working on a brand’s strategy, we always develop customer touchpoints, those moments where people first get to know your business. It could be through social media posts, a recommendation from a friend, billboards, ads, or your website.
These first touchpoints matter a lot. Many starting businesses overlook them, not realizing how much branding plays a role here. It’s often one of the biggest decision-making stages for customers. If the first contact feels off or rude, most people (including me) won’t go further.
That’s why first impressions are so important to me. I personally take time to respond to every comment and reply across my socials, because those are often people’s first contact with my brand.
Branding lays the foundation for these moments. While marketing and responses to enquiries are important, consistent branding and messaging ensure your brand feels the same across every touchpoint. It takes multiple interactions before someone decides to buy, and inconsistent branding can cause you to lose them before that point.
At Donatus, we dive deep into your business to shape first impressions and perceptions exactly the way you want, using design as the tool.
Want to work with us? Send a DM or email✉️to info@donatus.agency.
Logo Design & Branding for AuraFlint Atelier. ©2025
This is very apt, first impression is everything.
May was a busy one.
✓ 8 clients booked
✓ 5 logos delivered
✓ 5 projects delivered
✓ 3 projects still active
✓ 3 brandbooks delivered
✓ 6 packaging designs completed
June is already moving fast, but I’m starting to look ahead to the second half of the year and the new adventures, brands, and challenges that might come with it.
How is your 2026 looking so far?
I can’t wait to land my first gig🥹
Earlier this week, Timelaps, a brand designed and developed by BrightStudios has been featured on a billboard next to Nasdaq.
Always an incredible feeling
PS full case study is available over on our profile
I saw this somewhere today (most likely on linkedin) and I knew I've seen this name/company somewhere.. now I remember. Well deserved! 🤘 🐐
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