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Brand visual identity for SK Fitness, a New York based fitness brand. The goal was to create a bold, modern look that reflects its strong yet health focused approach to building better bodies. We chose a bright green palette to bring energy, confidence, and a fresh edge to the brand.
Sick 🔥
Love this!
The bright green gives it the right balance of energy and freshness.
Sleek and professional branding 💫
Looks amazing! ❤️
Thanks
Cool😍
Looks amazing!
Nice one
'fresh' is an understatement, you've taken one of the hardest shades to work with & totally owned it. incredible stuff, that shot of the watch in action is stunning.
This is sick, good work mann
that green is doing a lot of work
Clean work
Nice work👏🔥🔥
I've seen sooo many SK logos for fitness brands but this is on a whole new level. Amazing work
Amazing work 😍
The bright green was the right call, it reads as energy and health at the same time without tipping into a generic sports look. My one push would be to check how the palette holds at small sizes and on dark gym photography, since that vivid green can vibrate against black and cost you legibility on merch and app icons.
Volt green has quietly become the default for performance brands, which cuts both ways: instant category read, less room to be distinct. Curious what ended up carrying the health-focused half of the brief for you, because the palette on its own lands closer to pure performance.
This is top notch extraordinary. Nice work
Amazing brand Identity!
Very vibrant and energetic feeling!
That neon green against the dark backgrounds hits exactly right for a NY fitness brand, it feels electric without losing the premium edge. The signage mockup especially shows how far a strong color system can carry when the environment actually gets to use it at scale
super!
Cool work
This branding is on another level
Love it 🧡
goated
that green was a risky choice but definitely the best one, great job! 🔥
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