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Crocs
Campaign and brand content for a global footwear icon built on self-expression, comfort and bold color.
Creative direction for Crocs across campaign, social and retail touchpoints, translating the brand's playful attitude into a consistent visual language for the local market.
Crocs is a brand that wins by being unapologetically itself, and this direction leans in without turning into chaos, the cloud-white clog floating in the sky next to the hot pink beach shot is exactly the right amount of absurd. Self-expression, comfort and bold color all read in one scroll. Fun, confident work.
Nice branding designs it's really good for footwear ❤️
love this, so fun!
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Calypso Home ✦ Logo, 2024
In myth, Calypso was the nymph who welcomed travelers home. Her raised arms became the "Y", holding a star.
One custom letter, built to survive metal, glaze and leather.
Full case study in my portfolio.
The last project from 2024, just added to my refreshed portfolio.
Got a project ? Let's talk about it.
Turning Calypso's raised arms into the Y holding a star is the kind of story that makes a logo stick, the myth is baked right into the letterform. Built to survive metal, glaze and leather shows you designed for the real product, not just the deck. Beautiful mark.
Check it out, I just uploaded a case study on a brand project for Bluem, an activewear brand from Vancouver, CA.
Look through the case study to see some of my thoughts, and the project in full, worth the time!
Nice design language. Can you spare a minute giving me some advice for my logo design philosophy? Do I need some changes.
Brand Signal — a brand built to be noticed.
A bold, sophisticated identity created for a modern creative agency, combining strategic positioning, editorial design, and a strong digital presence.
Strategy. Identity. Creative direction. Signal.
#Branding #BrandIdentity #CreativeDirection #ArtDirection #BrandStrategy #VisualIdentity #CreativeAgency #BrandDesign
