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Kumo â Interactive Matcha Tea Landing Page UI-UX
Choosing a drink online is often a flat and boring experience â static product cards donât convey taste, freshness, or emotion. For a premium product like matcha, this makes it harder to stand out and convert.
This animated landing page for Kumo turns product selection into an interactive and sensory experience. Instead of reading long descriptions, users visually explore flavors through motion, ingredients, and composition.
Looks good
TOP đĽ
Nice to see a different approach, very visually appealing. But what if I'm a returning customer and I know the flavour I want, but it's all the way on the other side of the choice wheel? đ
Really smart informational pacing structured across this immersive D2C food and beverage landing page.
The flavor wheel interaction is such a smart UX solve â using motion and ingredient composition to replace text descriptions maps perfectly to how people actually choose drinks (by feel and visual appetite). What I love most is how the orbital layout around the hero product...
yummy =)
This is perfect!
GOATED!!
Woaaah! The color even changes with the fruit?! Super cool Kris!
⢠Jun 8
this is such a fun concept, seeing it in action just highlights how unique it is! awesome work.
wow!!
This is stunning
stunning
Excellent animations
Lovely
⢠Jun 9
cool
This is smooth
Can u spill what is used to edit the video interaction?
⢠Jun 10
Cool!
Amazing work!!
Fantastic work! The overall experience feels smooth, modern, and engaging.
⢠1d
Absolutely amazing work, well done!
Cool!
⢠14h
This is a great example of how visuals can help create an emotional connection with a product.
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