☕ GroundWork — Good Coffee, Higher Energy. 🎨 Brand Identity · 📱 UI/UX · 📦 Packaging A modern coffee brand built around energy, creativity, and momentum. ⚡ 💡 The Idea I wanted to create a coffee brand that feels as energetic as the first cup of the day.

🎨 Visual Direction 🖤 Charcoal — premium foundation 💜 Electric Violet — creativity 💚 Neon Lime — energy & freshness 📱 Digital Experience

A clean mobile ordering experience designed to make getting coffee simple, fast, and engaging.

☕ Brand Experience

I extended the identity across cups, caps, totes, packaging, and storefronts — creating one consistent visual system.

✨ The Result A bold coffee identity that connects digital + physical experiences under one idea: Good Coffee, Higher Energy. ⚡ What’s your first impression of GroundWork? 👀☕

I personally don't like the colors intensity or shade

A or B? Same site, two moods. My new portfolio is still in progress, and I am stuck on one call. I have stared at both for so long I lost all objectivity, so I am handing this one to you. Drop left or right in the comments, first instinct, no overthinking. Whichever wins, you basically art directed my site today.

the A title is stronger. what do you think?