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Wrote some thoughts on why talking to users matters when building a product.
When you talk to users before building, you learn:
→ What problem actually costs them time/money
→ What they've already tried (and why it failed)
→ What they'd pay for (vs. what sounds nice)
Discovery finds it. Strategy refines it.
Follow for more frameworks on building right!
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Why not approach a pitch deck… the way you approach a website? 🤔
Without realising it, I applied the same design logic behind websites to my pitch deck showing my services.
It helped me create a better flow with:
• Clear hierarchy
• 1-2 goals per page/section
• Structured journey
In this example, I focused on pulling attention quickly (credibility first), then guiding through services in a way that feels natural and easy to scan.
Using Figma to wireframe the slides is my approach with the grids and components.
Tip: If a slide is trying to say too much, it’s probably not doing its job.
What’s the hardest part of building a deck for you?
Build a Bubble app that demonstrates:
• Clear purpose
• Smart workflows
• Clean UI
• Creative problem‑solving
• A polished, functional MVP
You’re not just building an app — you’re leveling up your ability to think, design, and execute like a real product creator.
Good
I see SaaS companies make the same mistakes in their websites.
They either get too cute with the heading, over design with colors/animations, or have vague jargon making up their copy.
If someone is looking for tools to solve their problems and have to read your headline 3-4 times to understand it, they’re going to bail and look elsewhere.
The above-the-fold her section has one job: make the visitor feel understood in as little time as possible.
With these companies below, they are mentioning the benefit (save money/time) or mentioning who it’s for (problem solvers), all while the design is beautiful and simple.
These companies understand who they are, the problem they solve, and who their audience is.
When you have clarity like this it becomes easy to convert customers, because they feel like it’s the perfect product for them.
Amazing!
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