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Most pet care brands look like a pharmacy or a kindergarten. Paw looks like neither.
Paw is a concept brand identity, packaging, and social media system for a natural shampoo and conditioner brand for dogs and cats — designed to sit proudly on a bathroom shelf next to your own products, because your pet's coat deserves the same care as your hair. Four products, four distinct personalities, one visual system built around white, blue, and the particular joy of an animal that has just had a very good bath.
Clean enough to be trusted. Fun enough to be loved.
Good hair days. For everyone in the house.
portfolioreviewfreelancerlifebrandingBrand DesignMarketing StrategyProduct StrategyAdobe IllustratorAdobe Photoshop
Great work
Thanks!
Really solid work. It feels modern, soft, and still very confident at the same time
Supposedly so simple, without too much fiddling around, but it really looks good, that's true :D
Good job here👏
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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nobody asked for a cycling brand that looks like a decommissioned aerospace catalog.
built one anyway.
LATRO° case study is live.
Incredible!
The skincare industry has a trust problem.
89% of skincare brands look identical online.
Generic white backgrounds.
Vague promises like "better skin."
Zero personality.
A skincare brand came to me with this exact problem:
"We have great products. But our website looks like everyone else's."
The challenge:
→ Stand out in a saturated market
→ Appeal to different customer segments
→ Build immediate trust
→ Convert browsers to buyers
The solution:
Instead of ONE generic design, we created FOUR brand personalities:
Version 1 (Blue): Clean, clinical trust
Version 2 (Coral): Warm, nurturing care
Version 3 (Green): Natural, ingredient-focused
Version 4 (Yellow): Energetic, lifestyle-driven
Same brand. Different emotional triggers.
Why this works:
Your audience isn't one person.
Your website shouldn't speak to just one mood.
Some customers want clinical trust.
Some want warm connection.
Some want natural ingredients.
Some want lifestyle energy.
The result:
A/B testing showed Version 2 (coral) converted 3.4x better for their core audience.
But they kept all 4 variations live for different campaigns.
The lesson for skincare/wellness brands:
Stop trying to be everything in one design.
Create multiple brand expressions.
Test which resonates.
Double down on what converts.
Built in Framer for fast iteration.
Swipe to see all 4 variations →
Is your brand stuck looking like everyone else?
Comment "BRAND" - I'll send you the differentiation framework.
i love variant 1 tho.
blend well with the product
10 versions of the same design.
Still not done.
Same layout every time.
Same typography.
Same components.
But every image changes everything.
This is the part of design nobody shows.
Not the final reveal.
Not the client handoff.
Not the "project shipped" post.
Just me.
Switching images.
Asking the same question every time.
"Does this feel like a brand?"
Red woman. Too aggressive.
Dark silhouette. Too mysterious.
Blue tone. Too cold.
The layout is done.
The structure is solid.
The components are built.
But the image?
The image is the soul.
Get it wrong and the whole thing feels empty.
Still searching for the one that makes it feel alive.
That's the real work.
Not the build.
The feeling.
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