10 versions of the same design. Still not done. Same layout every time. Same typography. Same components. But every image changes everything. This is the part of design nobody shows. Not the final reveal. Not the client handoff. Not the "project shipped" post. Just me. Switching images. Asking the same question every time. "Does this feel like a brand?" Red woman. Too aggressive. Dark silhouette. Too mysterious. Blue tone. Too cold. The layout is done. The structure is solid. The components are built. But the image? The image is the soul. Get it wrong and the whole thing feels empty. Still searching for the one that makes it feel alive. That's the real work. Not the build. The feeling.