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Good friction can lead to better experiences.
I recently designed a premium logo and focused brand identity for Good Friction, a CX lab working with DTC brands.
The goal was to translate the idea of constructive friction into a clean, distinctive visual mark, supported by refined typography, color direction, and a flexible identity system for digital and print use.
What s your first impression of the final direction?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Another day, another happy client! 🇪🇸✨
Proud to have designed the logo for TARA, a brand based in Spain. Every project is a chance to transform an idea into a meaningful visual identity, and seeing another satisfied client makes the journey even more rewarding.
Thank you for trusting me with your brand. Here's to creating logos that are simple, memorable, and built to leave a lasting impression.
minimallogominimalminimalistlogodesignLogo DesignBrand DesignGraphic DesignAdobe IllustratorAdobe PhotoshopAdobe XD
wow! perfect Branding. What tool did you use
Brand in a Week - Children's Media Brand Identity
Iniminimo is a new generation of personalised children's media - a platform that places the child at the centre of the story. Instead of watching other characters, children become the main character in their own personalised animated music videos, built around real-life milestones and routines.
The challenge: bold and playful enough to delight toddlers, modern and thoughtful enough to earn parents' trust. Expressive illustration, vibrant colour, friendly-but-not-childish typography - exciting without being overwhelming. Nothing generic. Nothing toy-like.
Delivered in five focused days - from strategy to complete brand world - the result is an identity as joyful and full of heart as the platform it represents.
So cute 🥰
Mascot Brand Identity
Character: Cairn the Fox is built directly on real, respected exploration culture: the century-old tradition of carrying a numbered expedition flag, the summit-logbook ritual, the universal trail cairn, vintage passport/luggage stamp collecting, and inherited brass field instruments translated into actual design elements rather than just mood-board flavour.
Category: Wilderness & Outdoor Exploration + Global Travel & Landmarks, built to cover all three domains explorers actually work in: land, water, and air.
Research grounding: This identity borrows the texture of real, honoured exploration traditions never any trademarked names, seals, or logos and turns them into character design language:
The numbered expedition flag for over a century, explorers have carried a single numbered cloth flag into the field and returned it with a written report. We translate this into a small fox-sized flag tube Cairn always carries.
The summit logbook: climbers sign a logbook left in a metal box at a summit as proof of passage. Sailors and aviators keep the same kind of record in a ship's log or flight log. We give Cairn one shared pocket field journal that serves all three purposes, proof this character belongs equally on a ridge, on the water, or in the air.
Here is my Recraft project link;
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