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Good friction can lead to better experiences.
I recently designed a premium logo and focused brand identity for Good Friction, a CX lab working with DTC brands.
The goal was to translate the idea of constructive friction into a clean, distinctive visual mark, supported by refined typography, color direction, and a flexible identity system for digital and print use.
What s your first impression of the final direction?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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